Reader Service

Hartley Data Reader Service Processing includes:

  • Processing card and web-based inquiries for three months to one year after publication
  • Processing inquiries as requested
  • Reporting package available as hard copy and online distribution:

Sales Leads

Presented as a CSV file, Excel file, or PDF file, the sales leads contain respondents’ names, addresses, telephone and fax numbers, email addresses, and customizable demographic codes.

Inquiry Form

A copy for the advertiser of the leads which contains the information equivalent to the pressure sensitive labels with respondents’ names, addresses, telephone and fax numbers, email addresses, and demographic codes, plus an additional copy for the advertiser. These forms can be customized to your specifications.

Advertiser Listing

Lists the magazine’s advertisers. It is updated monthly to reflect any changes or additions. Although its primary purpose is to insure that the sales leads for the items in each new issue are sent to the appropriate advertiser, the report also shows the last month a company advertised in the magazine. This feature is particularly useful to the Account Executive.

Advertiser Summary

Provides monthly and cumulative response data for each advertisement and editorial by advertiser. This report can be sequenced by advertiser or by sales representative. From a sales perspective, it is no doubt the most useful of the standard reader service reports since it allows the magazine’s sales force to go directly to the advertiser and demonstrate the response received on a particular ad. The salesperson can show how the number of inquiries received is influenced by altering the design, size, number, color, graphic technique, and content of the ad.

Advertiser Popularity

Gives a quick view on how many leads each advertiser received for each issue.

Issue Summary

Detailed summary of each issue. It provides analysis by type of circle, (e.g., advertisement,  editorial, etc.–note that up to nine different categories are available). The report also counts the number of circles and respondents by run for 20 runs, and also shows to-date totals.

Respondent List

We share the full respondent list as a CSV or Excel file with the magazine, providing sales leads and potential new members/subscribers. It details the names and addresses of each respondent, including their demographic codes. Also, the list provides a summary of the demographic data by issue, both for the current month and cumulatively. This report is very useful for magazine Account Executives who want to follow up with advertisers and solicit more ads.

Comments are closed.